FAQ: WHAT GUIDELINES AND RESTRICTIONS DO INFLUENCERS HAVE WHEN PROMOTING A BRAND OR PRODUCT?

WHAT GUIDELINES AND RESTRICTIONS
DO INFLUENCERS HAVE WHEN PROMOTING
A BRAND OR PRODUCT?

Like with any form of marketing, there are legal restrictions in place in order to eliminate deceptive practices. Any endorsement or promotion of a product done by an influencer that is paid for by a brand or agency, must be disclosed as a paid message, with signs such as #ad or #spon.