HOW DO REDPILL MEASURE THE ROI OF INFLUENCER MARKETING?
Success can be measured in many different ways depending on objectives. In any given campaign we will always look to understand these objectives and go from there. Then, the ROI of influencer marketing could be measured in the following ways:
Increase in Earned Media and Reach
Increase in Influencer Engagement
Improved Brand Sentiment and Perception
Increase in Brand/Product Mentions
Increase in Site Traffic
Increase in Enquiries and Sales
Plus more, depending on the objectives. Give REDPILL a call to see how we can help you.