HOW DO REDPILL SELECT THE RIGHT INFLUENCERS?
Influencer marketing is all about quality, not quantity. Although a large audience is often a first-glance giveaway, numbers are not the only important thing when identifying influencers. In order to find the best influencers, you need to dig a little deeper. Our proprietary software matches up influencers’ audiences with the brand’s target audiences; so we’ll always suggest someone that’s right for you.
Different brands will want to isolate different types of influencers depending on their purpose and objectives. Some may be seeking relatively minor influencers that hold a huge amount of sway in a niche sector, whereas others will be looking for those with the widest reach possible – regardless of special interest.
By using metrics relevant to the type of influencer needed for the campaign, REDPILL find the right influencers every time. We do this through tracking the influencer’s audience demographics, engagement rates, traffic, social traction, followers, interests, and more.