HOW DO THE INFLUENCERS KNOW WHAT CONTENT TO CREATE?
We take the time to understand our client’s needs and goals, right down to what “type” of content they’d like to have published by the influencers.
We’ll agree with our clients upfront the basic guidelines for the content; must haves/have nots, the do’s & the don’ts, and in turn we provide this to any influencer before kickoff, so that all parties involved are aligned on campaign targets and the content always sings.
The creative license should always remain with the influencer. They built their brand and know what kind of content will resonate best with their audience. They’re the experts, so we let them do their job and only provide direction when needed.