IS INFLUENCER MARKETING EFFECTIVE?
As with any form of marketing, it’s only ever as good as the concept and its execution. The cornerstone of any successful influencer campaign is the personal nature of the communication.
A banner advert can be very effective, but only if it includes good copy, smart ideas and a valuable, convincing landing page to click-through to. The same applies to influencer marketing. A strategy that intelligently considers the objectives, approaches, techniques and other factors that go into building such a campaign, will be the best equipped for success.
There is not one social channel or platform that trumps all others. The most effective channel is personal to the influencer and the category they are in. The most effective platform is the one that best caters to your audience and best displays the content.