FAQ: WHAT ARE MICRO-INFLUENCERS & MACRO-INFLUENCERS?

WHAT ARE MICRO-INFLUENCERS
& MACRO-INFLUENCERS?

A Micro influencer is someone with an audience size between 3,000 to 200,000 on any one social channel. Micro-influencers are popular for driving high engagement, but do not come with the cost of having millions of people within their audience.

Whereas a Macro influencer has an audience size between 200,000 to 1,000,000+, on any one social channel. Macro-influencers range from the popular to the social super-stars. They carry the biggest audiences, but also carry the biggest fees.