WHAT DOES AN INFLUENCER’S AUDIENCE THINK ABOUT THEIR SPONSORED CONTENT?
People accept sponsored content because there is a level of trust between the influencer and the consumer. Unlike ads, which are paid for by big (and often impersonal) companies, sponsored influencer content is published by someone who is relatable – a real person.
An influencer grows an audience because they’ve given something valuable back to the people viewing their content. Whether it be inspiration for their own lives, a recipe, or mere entertainment, the audience is getting something each time they interact with an influencer.