FAQ: WHAT IS INFLUENCER MARKETING?

WHAT IS INFLUENCER MARKETING?

Influencer marketing is a method of distributing content to a targeted group of consumers via social media influencers.

It is the practice of partnering brands with powerful social media users who influence your target market’s buying decisions and behaviours, and in turn can increase awareness, downloads, signups, conversion rates and so on (depending on objectives) within your target market.

This process involves REDPILL identifying relevant individuals for you in order to execute a highly targeted campaign around any product or services. Influencers, through influencer marketing, can form an integral part of modern digital marketing plans as they hold a high level of influence over their audience due to their credibility, authenticity, and quality of their content.