WHAT IS THE DIFFERENCE BETWEEN AN INFLUENCER AND A BRAND AMBASSADOR?
An influencer is someone who treats their blog and their social networks as a business, protect their personal brand and have a loyal, engaged following. Influencers typically work with brands they have an affinity for and run short-term campaigns. In return, influencers receive some form of compensation.
On the other hand, brand ambassadors may, or may not have a large, engaged following and work with brands on a more long-term basis. In return, ambassadors are typically paid on a retainer basis for being loud and proud to represent a brand. Ideally, an influencer turns into a brand ambassador as they represent higher authenticity and credibility.