WHY SHOULD I BE DOING INFLUENCER MARKETING?
An influencer can offer several benefits to companies that want to expand their reach, improve their reputations, or resonate emotionally with a new audience. Their message is bespoke and relevant, and thus more likely to be noticed. Influenced audiences often go on to share the message further with friends and colleagues – increasing its reach and authenticity.
Influencers benefit brands when they generate positive results, and there are a number of reasons brands are looking to influencer marketing. For example, you might want to boost sales, drive more traffic to your website or improve your brand reputation. Purchasing decisions are more often influenced by expert recommendations than traditional advertising, and as a result influencer marketing can generate twice the sales of paid advertising. Influencer’s recommendations are (up to) 50 times more likely to trigger a purchase.
Every influencer campaign looks different and we’ll look to structure the influencer’s role based on your budget and objectives.