Bring the Heat!
BACARDÍ has unleashed the all-new BACARDÍ CARTA FUEGO, a red spiced rum spirit drink aged in torched barrels, best enjoyed as a shot.
Bearing in mind, ‘Fuego’ is the Spanish word for ‘fire’, BACARDÍ have produced a social video that has all the heat and energy that the name implies. The video, created by London’s social video specialists, REDPILL, takes viewers on a journey through the taste experience of doing a shot of Fuego – all in beautiful slow motion. The flavours of cinnamon and nutmeg, the blast of heat when it first passes your lips, the silky smoothness as it goes down and the night unfolding with your friends. All captured within Carta Fuego’s exquisitely crafted bottle.
Technically, the video is almost as complex as the flavours of Carta Fuego. Using a Phantom Flex camera shooting at up to 2,500 frames per second, with seven 10,000 watt lights, a team of skilled pyros, every high-definition detail of the Carta Fuego bottle assembling itself in super slow motion was captured to end the video with a moment of true awe. #BringTheHeat
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