How do you pack a suitcase perfectly?
The same way you make a video go viral – you start with a good plan. In this campaign for Holiday Inn Express, YouTube legend Dave Hax was appointed their first ever ‘efficiency engineer’ to consult on services and facilities. He would revolutionise the way people pack their suitcases. The video gave top tips and life hacks on how to pack a suitcase as quickly and efficiently as possible. The video was entertaining, engaging and directly linked to the brand.
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