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Hax Packs

How do you pack a suitcase perfectly?

The same way you make a video go viral – you start with a good plan. In this campaign for Holiday Inn Express, YouTube legend Dave Hax was appointed their first ever ‘efficiency engineer’ to consult on services and facilities. He would revolutionise the way people pack their suitcases. The video gave top tips and life hacks on how to pack a suitcase as quickly and efficiently as possible. The video was entertaining, engaging and directly linked to the brand.


Statistics

  • 9.8M

    Reach
  • 6500

    Engagements
  • 3.4M

    YouTube Views
  • 20.8K

    YouTube Likes
  • 464

    YouTube Comments
  • 92.8

    Average Watch Time
  • 332

    Google+ Shares