Let's Be Cops
You’re driving home late at night. A police officer pulls you over and tells you to wind down your window. He leans in, and asks you to perform a song by the Spice Girls.
When we were tasked with promoting the summer comedy hit, Let’s Be Cops for 20th Century Fox, we decided to get creative.
In cooperation with Belt & Braces PR and the Metropolitan Police, we hit the streets of London with two actors dressed as police officers to see just how members of the public might react. Hidden cameras were rolling throughout. What happened next, none of us will soon forget.
The results below were delivered across multiple assets.
6-1View to Engagement
70%Average Watch Time