My
Deuter
Adventure

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Deuter logo for My Deuter Adventure by REDPILL London

MY DEUTER ADVENTURE

The new Futura Pro backpack from Deuter is the perfect companion for demanding explorers that value maximum comfort with maximum ventilation.

“My Deuter Adventure” saw us collaborate with 9 of the biggest hiking and adventure influencers across 6 target markets: UK, US, BL, RU, BR and JP.

Our aim was to introduce the Futura Pro Series hiking packs to the public through authentic and engaging influencer content. So we sent each influencer a brand new pack and sent them on their way to explore breathtaking locations and capture reactions & stories behind the expedition.

Within the content we wanted to see how the Futura backpack supported them on the trip; showcasing its qualities in a real-life experience and defining what sets it apart from the competition.

Between the influencers a total of 27 Instagram Posts and 50 Instagram Stories generated an overall engagement rate of 8.76%.

Below are the top performing Instagram Posts from each influencer:

Statistics

  • 9

    Influencers
  • 6

    Target Markets
  • 21.5M

    Campaign Reach
  • 27

    Instagram Posts
  • 50

    Instagram Stories
  • 145K

    Total Engagements
  • 1.7M

    Total Views