MY DEUTER ADVENTURE
The new Futura Pro backpack from Deuter is the perfect companion for demanding explorers that value maximum comfort with maximum ventilation.
“My Deuter Adventure” saw us collaborate with 9 of the biggest hiking and adventure influencers across 6 target markets: UK, US, BL, RU, BR and JP.
Our aim was to introduce the Futura Pro Series hiking packs to the public through authentic and engaging influencer content. So we sent each influencer a brand new pack and sent them on their way to explore breathtaking locations and capture reactions & stories behind the expedition.
Within the content we wanted to see how the Futura backpack supported them on the trip; showcasing its qualities in a real-life experience and defining what sets it apart from the competition.
Between the influencers a total of 27 Instagram Posts and 50 Instagram Stories generated an overall engagement rate of 8.76%.
Below are the top performing Instagram Posts from each influencer: