Channel 4 and Ronseal went into battle with each other live on air ahead of the first DIY bank holiday weekend…
Building on last year’s #RonsealAdBreak campaign, the pair presented us, the audience, with a Bank Holiday dilemma – stay in and watch Channel 4 or get out and #RonsealTheWeekend to tackle the DIY?
The ads saw a spat between Channel 4 and Ronseal escalate during the evening.
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