BACARDÍ

How we helped to introduce Carta Fuego, the rum of such fiery essence that even football legends found themselves challenged by its heat.

‍

A fierce display of precision, striking bins and shattering crossbars.

‍Bacardi Carta Fuego is a spiced rum crafted by Bacardi Limited. BACARDÍ entrusted us with the mission of reaching young males of legal drinking age through an energetic campaign inspired by the #FuegoFace trend.

How else could you capture the sheer potency of Carta Fuego, perhaps through an electrifying crossbar challenge?

‍

‍When football converges with fiery content, it's an undeniable triumph!

‍We ignited the field with a "Hot Shots" spectacle starring Ian Wright and YouTube superstars the F2Freestylers for an epic game of ‘Hot Shots’. Take a look to see them feeding bins and smashing crossbars like nobody’s business, then showing they can take the heat of Carta Fuego like the hot shots they are.