The New Digital Playbook: Driving ROI Through Strategic Influencer Marketing
Introduction: How social media became the new shopping mall
When was the last time you posted a personal update on Facebook? If you’re below Boomer age, it was probably a while ago…
Chapter 1
Chapter 2
3 simple influencer marketing strategies to drive ROI
Chapter 3
How to prove ROI on influencer marketing
Chapter 4
How to convert influencer content into sales
Chapter 5
TikTok Shop: a new era of social commerce
Chapter 6
Nano Influencers: The untapped power of fewer followers
Chapter 7
The best tools and methods to measure influencer marketing ROI
Chapter 8
ROI in action: Real-world influencer marketing success stories
Chapter 9
FYI: the future of influencer marketing started yesterday
Conclusion: Turning influence into impact
Influencer marketing has redefined how brands connect with people. Success depends on aligning strategy with authenticity, measuring impact at every stage, and telling stories that audiences care about.
Chapter 10