Stay ahead of the curve with the latest in influencer marketing.

Those born from 2010 onwards are already starting to influence society, so to keep up in today’s market, you need to understand how to connect with them.

Research by Campaign and System1 shows that the UK’s most successful advertising campaigns today have one thing in common: they reflect the world their audience lives in. In the noisy, fast-paced world of social media marketing, cultural relevance is fast becoming the strongest competitive edge.

This event dives into the behavioural science behind social engagement, showcasing what really drives purchase decisions online. From the power of urgency and exclusivity to the subtle art of influencer-led recommendations, discover how to craft content that not only stops the scroll but also sparks action.

Discover the key tactics for creating mobile-first video ads that drive engagement—from silent viewing and vertical formats to strategic branding and storytelling. A quick, practical guide for maximising impact on social.

Social media marketing continues to evolve, and platforms like Instagram and Facebook have revolutionised how businesses engage with audiences. Reels, a dynamic and engaging feature, has become a powerful tool for brands to connect with users through short-form video content. With Reels Ads, businesses can enhance their digital presence, drive engagement, and reach highly active audiences in a discovery mindset.

Your success depends on the strength of your measurement plan. Discover the most effective ways to test, validate, expand, and scale performance campaigns with our range of campaign measurement tools and solutions.

Instagram’s 2025 algorithm update reshapes how social media content is ranked, focusing on connected and unconnected reach. Metrics like watch time, likes, and shares now play a bigger role, giving creators clear strategies to boost growth and engagement.

As the festive season fades and consumers shift their focus from gifting to self-indulgence, a unique marketing opportunity emerges: Q5; ripe with high consumer engagement and purchase intent—especially on TikTok.

Going viral – it’s the ultimate dream for many brand marketers, right?

Henry Collins explores how brands can use AI for hyper-personalisation, immersive experiences, and ethical practices to stay competitive and build trust.

redpill’s “Content that Converts” event at Mortimer House brought together top minds across brands, content creators, and platforms; here are the top five takeaways.

Meta's Reels offers vast potential for developers seeking to integrate engaging, short-form video content into their own advertisers' marketing strategies.

TikTok’s finance tags have become a go-to for financial advice and side-hustle tips. But can brands battle through red tape to compete with the creators? For The Drum’s finance & utilities focus, Redpill’s Lija Rahman says… Maybe.

Join us for our exclusive event, where key industry leaders from L'Oréal, TikTok, Boohoo Group, Snapchat, and Zipcar share their insights on social commerce, influencer partnerships, and content strategies.

Featuring some of the most trending news across TikTok (and beyond).

Today the ASA published new research and guidance on how brands and publishers can make sure that ads read by podcast hosts and content creators are identifiable as ads to their audiences.

This week is Mental Health Awareness (MHA) week. It is a week not just for recognising and acknowledging mental health challenges but exploring the positive changes that are being made to ensure we are supporting others, but most importantly, ourselves.

ASOS, Boohoo and George at Asda have vowed to use only ‘accurate and clear’ sustainability claims following a greenwashing investigation by UK regulator

The Financial Conduct Authority (“FCA”) today published updated guidance: ‘Finalised guidance on financial promotions on social media’

What's actually working in content marketing and lead gen in 2024?

redpill becomes the newest progressive influencer marketing agency to join the Influencer Marketing Trade Body.

Celebrating International Womens Day! Shining a light on the incredible women of redpill and the creative industry.

Expanding Converse's influence through impactful social media campaigns.

Some claims can be too general, others are just not well-defined.

When we say that ‘culture comes from the top’, we’re not exactly wrong, but the last few years have shown that it’s not only the top that matters.

If 2023 was all about AI, what will come to define the year ahead for marketing? And what makes the Coca-Cola red stand the test of time?

TikTok has been dominating the global short-form game for the past few years. But not only is the competition heating up, YouTube will be the platform to watch this year.

TikTok is reportedly testing a paid, ad-free version of its app