How we helped expand Converse's influence and draw more visitors to their store through impactful social media campaigns, collaborating with content creators to elevate discussions about their sneakers.

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Giving people the confidence to show off their inner stylist.

Converse, a beloved American shoe brand, reached out to us to help enrich the conversation around their athletic and casual footwear. Together, we have crafted impactful social media campaigns, collaborating with global content creators to create deeper connections with the Converse consumer, and drive traffic to their store.

But how do you encourage people to put themselves out there and strut their stuff? Let’s see how we got people to slip on their Converse...

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Starting with influencers to seed the conversations.

We chose a two-pronged approach for these campaigns. Firstly we briefed on-trend influencers within the top 10% of the fashion category, but only individuals who authentically resonate with the brand, asking them to flex their Converse style and get the conversation started.

A number of the activations trended, organically. We bolstered the activity with paid performance medium via our red_boost product, targeting specific customer segments in the UK, France, and Germany for both awareness and traffic to the Converse site.