Gousto

A year of scroll-stopping, creator-first content for owned and paid social.

Gousto needed a creator content partner they could rely on — consistently, creatively, and at volume. Over the course of a year, redpill became the content engine powering much of their owned social and paid content, delivering a sustained bank of video assets that kept the brand showing up, week after week, in the feeds of their audience.

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A Gousto box for every occasion

We produced creator-led recipe walkthroughs built around the moments that matter to home cooks: date nights, fakeaways, family dinners, health goals, summer BBQs, and the simple pleasure of a night off from thinking about what to make. Every piece was rooted in Gousto's core truth — because short on time shouldn't mean short on flavour — and shot to feel native to the platforms their audience actually uses.

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Production at pace, without compromise

Our approach kept quality consistent throughout: bright, natural lighting, considered food styling, and a UGC sensibility that kept the content feeling real rather than produced. The result was a creative library that worked hard across both owned channels and conversion into paid — versatile, on-brand, and built to inspire — reaching over 10 million people across Gousto's social channels.

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