Amplifying the essence of the Sandals Foundation’s Reading Road Trip through a social-first campaign that captured the story of the impactful non-profit’s dedicated to creating positive change.

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Inspiring hope through education across the Caribbean.

The Sandals Foundation and Island Routes Caribbean Adventures have partnered to curate volunteer excursions for both travellers and locals, with a commitment to promoting education, community, and environmental support for the local community. We were asked to capture the essence of moments of these heartfelt initiatives.

They say a picture tells 1000 words, is there a better way of drawing attention to the impactful work of the foundation than with a video?

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Enter: The Reading Road Trip.

Our team documented the journey of the Sandals Foundation Reading Road Trip; an initiative that provides volunteers with an opportunity to revisit classrooms and aid local students in improving their reading and comprehension skills.

Behind the scenes, our production team highlights the remarkable efforts aimed at instilling hope and joy in Caribbean schools. Working closely with our content creators and brand ambassadors, we observed their unwavering dedication as they conducted interactive sessions and comprehension activities, nurturing young minds and igniting a love for reading.