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Sandals Resorts

Role
Digital Campaign
Year
2021 – Present

Dominating travel-Tok with stunning Sandals Resorts content that solidifies their position as a luxury holiday destination.

Introducing Sandals Resorts to a new generation of holidaymakers.

Sandals has come a long way from its humble start as a single holiday resort in Jamaica. With five brands and 18 properties in prime destinations in the Caribbean, it’s no surprise that they’ve been a World Travel Awards winner for 27 years in a row.

But how do you make sure a whole new generation of holiday-makers continues to see Sandals as the luxury destination of choice? Let’s take a look…

Integrated marketing to immerse travellers.

We've had the pleasure of illuminating the irresistible allure of Sandals Resorts, through our partnership since 2021. The key to cementing Sandals’ position at the top was integrated influencer marketing. By combining strategic influencer partnerships, premium production, performance media solutions, community management and big ideas, we’ve reached a whole new level.

We also brought Sandals' new brand identity to life with a transformed social presence that taps into wanderlust travellers, without losing the familial heritage that sits at the core of the brand.

619m+

Impressions

94m+

Engagements

4.8k

Assets Produced

109

Creators

30

Resort Shoots

28

Underwater Shoots

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