How our collaboration with Waitrose and Partners extends beyond mere recipes; crafting a seasonal food, recipes and cook guide journey with Harry The Heal Chef.

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Creating a seasonal sensational social campaign, sharing inspired recipes with Harry The Heal Chef.

Waitrose and Partners came to us to inspire and delight their consumers with an influencer lead social media campaign, to build excitement and desire around their seasonal products and recipes.

But how did we create a social media campaign that would tease the senses and pull on the purse strings?

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Cooking up creator content and delectable recipes with Harry The Heal Chef.

Together with Waitrose and Partners and our dedicated food content creator ‘Harry The Heal Chef’, we ventured into the realm of taste, aiming not just to share recipes but to weave narratives around the annual celebration of seasonal optimism, enticing consumers to try exciting new products and recipes.

From Summer BBQ specials, ultimate show-stopping pancakes, and adventurous Easter Egg Cheesecakes, to the perfect Valentine’s meal at home, our content aims to inspire and delight. We celebrated the joy of cooking, the pleasure of sharing meals with loved ones, and the satisfaction of creating something delicious from scratch.