Stop the Scroll: Using Behavioural Insights to Drive Social Commerce Success
This event dives into the behavioural science behind social engagement, showcasing what really drives purchase decisions online. From the power of urgency and exclusivity to the subtle art of influencer-led recommendations, discover how to craft content that not only stops the scroll but also sparks action.
FOMO isn’t just a feeling—it’s your ultimate tool for turning passive scrollers into active shoppers.
This event dives into the behavioural science behind social engagement, showcasing what really drives purchase decisions online. From the power of urgency and exclusivity to the subtle art of influencer-led recommendations, discover how to craft content that not only stops the scroll but also sparks action.
On platforms like TikTok, where trends move at lightning speed, understanding why people buy is the key to making moments that convert.
Join a leading behavioural scientist and experts from Amazon, Unilever, and The Red Carnation Hotels as we unpack the tactics that make fleeting trends stick. Learn how to leverage psychological triggers like FOMO, social proof, and scarcity to design campaigns that resonate deeply and deliver measurable results.
FOMO That Converts
Use exclusivity and urgency to drive action through influencer campaigns.
The Psychology of Buying
How System 1 (impulse) vs. System 2 (deliberate) thinking shapes purchases on social platforms.
Social Commerce Success
Turn discovery into sales with influencer-led strategies.
Trends to Transactions
Transform viral moments into must-buy opportunities.
Influencers as Trust Builders
Build trust, spark urgency, and turn scrollers into buyers.
Don’t just ride the wave of social trends — create them.
Whether it’s turning limited drops into instant sellouts or designing influencer partnerships that build trust and drive conversions, this session will equip you with actionable strategies to dominate the social commerce space.
Your Speakers.
- Jamie Chicoine-Chartier, Head of Influencer BD Europe, Amazon
- Genevieve Appiagyei, Senior Brand Manager, Unilever
- Molly Peel, Head of Social Media, The Red Carnation Hotels
- Patrick Fagan, Co-founder & CSO, Capuchin Behavioural Science
- Liam Corrigan, Founder, redpill
- Megan Redmond, Head of Influence, redpill
Join us.
- DATE: 27th March 2025
- TIME: 8:30am - 11:00am
- LOCATION: THE HAYMARKET HOTEL, SOHO
Get your download here
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