ROI in action: Real-world influencer marketing success stories
redpill has pioneered a 360-degree approach that combines creativity, strategy, and data-driven insights to deliver campaigns with measurable impact. Below are some standout success stories that highlight how brands can achieve significant ROI through strategic influencer marketing.
TikTok’s journey from a niche platform for lip-syncing videos to a cultural juggernaut was no accident. redpill played a pivotal role in this transformation.
The campaign involved building both new and niche categories that were previously underserved by TikTok with the hashtag #LearnOnTikTok.
Liam Corrigan, Founder at redpill explains: “People thought TikTok was only for dancing and lip-syncing. This campaign changed that. We positioned TikTok as a high value platform —for learning every category from A – Z, and the results were huge. Billions of views, new installs in the millions and a complete perception transformation in how people viewed the app.”
Changing how people perceive a brand or platform takes strategic campaigns, consistent messaging, and measurable shifts in sentiment. Through the Learn on TikTok initiative, redpill helped reframe the platform as a hub for educational content, achieving billions of views and measurable sentiment shifts.
ROI: Achieving ROI wasn’t just about numbers but about making TikTok culturally relevant to new audiences. This insight reinforces how success can also be about long-term positioning and brand equity.
When L’Oréal launched their TikTok Shop campaign, the goal was clear: generate immediate sales. redpill orchestrated a series of live shopping events featuring TikTok influencers who excel at real-time engagement.
In live selling, it’s all about urgency and excitement. When viewers see products selling out live, it creates FOMO, and that drives action. “Products were selling out live, and creators were paid based on commission, tying ROI directly to sales,” Liam said.
ROI: As Liam puts it: “There’s no clearer ROI than selling out products live. It’s a complete discipline, and creators who excel here can turn engagement into instant sales.”
Sandals Resorts wanted to appeal to a younger, more social-media-savvy audience. redpill took on the challenge, creating an influencer-driven content strategy that modernised the brand’s image.
We needed to change how people perceived a 40-year-old brand. It wasn’t just about creating more content; it was about better content and connections. Over three years, we transformed their visual storytelling and messaging, driving more than a 10% increase in brand awareness and a 30% increase in bookings.”
ROI: This campaign is an example of ROI beyond sales, extending to transforming a brand’s perception and positioning it for long-term growth.
Key takeaways for brands aiming to maximise ROI:
- Tailor your strategy: Success isn’t one-size-fits-all. Each campaign was customised to fit the brand’s unique goals, audience, and challenges.
- Leverage data: redpill’s proprietary tools ensured every decision was backed by insights, from influencer selection to content distribution.
- Think long-term: The most successful campaigns didn’t just focus on immediate wins—they built brand equity and trust that will pay dividends over time.
- Prioritise authenticity: Every partnership was designed to feel real, not forced. This authenticity is what resonated with audiences and drove action.