The original influencer marketing agency, redpill, join the Influencer Marketing Trade Body

The Influencer Marketing Trade Body (“IMTB”) is delighted to announce redpill has joined the professional membership organisation as its newest member

redpill is a pioneer in integrated influencer marketing — understanding the why, creating the how, and working with those who break boundaries and influence change.

‍

On joining the IMTB, Henry Collins, Managing Partner at redpill said:

"At redpill, we’re dedicated to driving positive change in both our clients’ businesses and our industry’s standards. We believe in a world where influencer marketing is more sustainable, ethical and diverse, and we’re excited about our role in making this a reality. Becoming part of the IMTB means we’re one step closer."

‍

Scott Guthrie, Director General, IMTB said:

“The IMTB is delighted to welcome redpill to its growing roster of progressive influencer marketing member firms. Influencer marketing plays a pivotal role in shaping consumer behaviour. The trust our sector enjoys is earned when brands, agencies, platforms and creators act responsibly, taking seriously their obligations to each other and to consumers - especially young and other vulnerable sections. I'm looking forward to working with Henry and the whole redpill team to continue to help shape consumer behaviour in a positive way."

‍

About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members, the IMTB now has 29 member organisations.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code.

CAP is the sister organisation of the Advertising Standards Authority ("ASA") — the UK’s independent advertising regulator that administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.