How we helped L’Oreal Paris make a mark on gifting season with relatable videos.

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Cutting through #BeautyTok noise with real talk about haircare products.

L’Oreal Paris is a trusted leader in beauty and haircare. During the festive season – a notoriously competitive moment for coverage and conversion – L’Oreal asked us to partner the brand with one of our top influencers to target Gen Z and millennial women. Naturally, the inimitable Victoria Underwood was the perfect pairing.

Is there another way to drive TikTok shop sales than with an influencer that’s raw and honest and whose audience trusts her implicitly?

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When authenticity isn’t a gimmick, TikTok sales pour in.

They say ‘spread the joy’ at Christmas, but we disrupted it. We worked with L’Oreal Paris and Victoria Underwood to build a bulletproof brief. Negotiating fees and auditing content is all part of the package. Together we delivered unboxing content that showed products in action, hooked 90% female viewers with 71% aged 18-34. Victoria’s video engaged them in a message that took their thumbs from double taps to checkout.

Our talent team matched brand with influence – it’s telling that the watch time was through the roof.