How we helped Deuter in showing that anyone can partake in thrilling adventures, venturing into breathtaking landscapes with the Deuter Pro backpack in tow.

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Ascend to greater heights with Deuter's newest innovation.

Deuter are experts at helping people see the world and enjoy the outdoors. They came to us for help launching their innovative Futura Pro Series hiking pack that's designed for everyday explorers looking for exhilarating expeditions.

So, how did we ignite the enthusiasm of everyday explorers?

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Fueled by curiosity, our creator community sees the world as boundless!

In our "My Deuter Adventure" campaign, we teamed up with prominent hiking and globetrotting influencers from six key markets: the UK, US, BL, RU, BR, and JP. Through their content, we showcased how the Futura backpack enhanced their travels, demonstrating its superior comfort and ventilation features in real-life scenarios.

This initiative not only highlighted the capabilities of the Futura backpack but also solidified Deuter's position as a leader in outdoor gear innovation.