REDPILL teamed up with graphic designer Mike Kus, Instagrammer extraordinaire, to produce a video that showcased how to use Getty Images’ website and their massive archive of unique images. By having Mike work through his process, we also made sure it would resonate with his audience.

We cut two platform specific versions: a longer one for Getty Images’ Youtube channels, with a 1 minute version to upload to Mike’s Instagram channel to capitalise on his 834k followers.