FRESH CUT STYLE
New J.F Man, from the John Frieda Collection, is devoted to putting the tools in your hands so you can achieve the one thing you’ve been after – hair that looks, feels and behaves like a fresh cut style.
We partnered with 4 of the biggest male fashion influencers in the UK to launch the new brand, and between them 12 Instagram posts and 12 Instagram Stories (34 Story clips) generated an overall engagement rate of 2.5%.
Below are the top Instagram posts from Chris John Millington, Jack Guinness, and Joey London.
24Pieces of Activity