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FRESH CUT STYLE

New J.F Man, from the John Frieda Collection, is devoted to putting the tools in your hands so you can achieve the one thing you’ve been after – hair that looks, feels and behaves like a fresh cut style.

Two unique systems. One for Lift, one for Control. Both designed to help you keep that style and confidence, even as your hair grows out.

We partnered with 4 of the biggest male fashion influencers in the UK to launch the new brand, and between them 12 Instagram posts and 12 Instagram Stories (34 Story clips) generated an overall engagement rate of 2.5%.

Below are the top Instagram posts from Chris John Millington, Jack Guinness, and Joey London.

Fresh Cut Style with Jack Guinness

Fresh Cut Style with Joey London

Statistics

  • 16.9M

    Campaign Reach
  • 4

    Macro Influencers
  • 24

    Pieces of Activity
  • 171K

    Total Engagements
  • 1.5M

    Total Views