Jaguar Land Rover partnered with Gorillaz guitarist Noodle for a new campaign promoting the potential of its electric vehicle technology and highlighting the opportunities for young people to get involved.

The Formula E championship was the perfect platform to develop the next generation of electric powered road cars and to inspire the next generation of engineers. With a predicted shortfall of 300,000 skilled engineers in the UK alone, the aim was to encourage more young people to take up careers in STEM subjects.