RONSEAL ADBREAK 2016
Ronseal made plenty of noise by going quiet in their new TV campaign.
Filling a full 3-minute Gogglebox ad break with a man painting a fence – audiences were literally watching paint dry.
Ronseal’s integrated campaign included 55 TV spots, emails to customers and a successful media relations campaign. This was supported by our organic influencer strategy that sparked conversation from a range of influencers with a combined reach of 9,320,321, leading to 73,642 engagements.
Overall the campaign certainly got people talking, #RonsealAdBreak trended at number 1 in the UK for over 3 hours on the night of broadcast and has so far achieved a Twitter reach of 35 million generating 596,899 engagements.
6-1View to Engagement