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RONSEAL ADBREAK 2016

Ronseal made plenty of noise by going quiet in their new TV campaign.

Filling a full 3-minute Gogglebox ad break with a man painting a fence – audiences were literally watching paint dry.

Ronseal’s integrated campaign included 55 TV spots, emails to customers and a successful media relations campaign. This was supported by our organic influencer strategy that sparked conversation from a range of influencers with a combined reach of 9,320,321, leading to 73,642 engagements.

Overall the campaign certainly got people talking, #RonsealAdBreak trended at number 1 in the UK for over 3 hours on the night of broadcast and has so far achieved a Twitter reach of 35 million generating 596,899 engagements.


Statistics

  • 35.0M

    Reach
  • 11

    Influencers
  • 507K

    Twitter Views
  • 597K

    Engagements
  • 300K

    Minutes Watched
  • 6-1

    View to Engagement
  • 84.7K

    YouTube Views
  • 4

    Google+ Shares