Get in the Game with SoundCloud on Xbox One.

To promote the SoundCloud app launching on Xbox and it’s capacity for background play (whilst gaming!) of over 150M songs, we devised a strategy that would spread the word across the social web and drive installs at scale.

Collaborating with YouTube’s gaming supremo Ali-A and supported with over 30 of our premium micro-influencers across the US & UK, we delivered a bank of authentic content, social amplification and an engaging competition, resulting in exceptional performance.

Check out Ali-A’s Ultimate Gaming Playlist here and an example of one of our micro-influencer posts below.