Unmute
Mute
View Project
Drag
me!

TikTok Germany

00:00
00:00
Role
TVC
00:00
00:00

We showed German audiences that TikTok was bursting with creative inspiration on almost every subject you can think of. Whether you want to learn, discover, or become, TikTok can be part of the journey.

TikTok is a platform unlike any other.

TikTok Germany approached us to evolve a UGC campaign aimed at captivating individuals who were not yet on TikTok, and enticing them to embrace the platform.

So, how did we develop a cross-channel project that struck a delicate balance between maintaining the essence of the platform and generating impact with a fresh new audience?

More stories, more successes, more learning, more inspiration.

The "We Are More Than You Think" campaign spanned across TV commercials, social media platforms, digital channels, and OOH advertising. Through this campaign, we showcased a rich variety of content and creators.

Our approach involved placing trending German creators at the very heart of the campaign. This championed the voices of a diverse group of content creators, emphasising the transformative that power learning about other people's world can have on your life.

5

TVCs

32

Social Idents

42

Creators

View more work

View all

Steering a viral voyage with BOSS

Cooking up a flavour journey for Waitrose and Partners

Supporting our heroes

TikTok Italy’s first brand campaign necessitated market precision and authenticity

Embracing epic adventures with Deuter

Made in Sweden

When Football legends confront the intensity of Bacardi Carta Fuego!

Show off your style and join the Converse-ation

Discovering Google Chrome's speed

Epic Lap Time

Turks & Caicos is Calling

Sharing the joy of dining out with OpenTable

Sandals Foundation and Island Routes Caribbean Adventures

Unboxing Joy To Drive TikTok Shop Conversions With L'Oréal Paris

Integrated full-funnel influencer campaigns

Testing The Metal of Manchester United Football Club

Establishing TikTok as a platform for learning

That could be you up there